Innovation no longer belongs to a single industry.
Today, the most transformative ideas come from crossing boundaries — when design thinking from one field inspires progress in another.
At AssortmentStar, this belief drives everything we do.
We’re not just a group of brands — we’re a network of innovators combining insights from technology, lifestyle, and wellness to craft a unified vision of modern living.
The Power of Cross-Discipline Thinking
True creativity often starts where categories blur.
When engineers collaborate with designers, or when lifestyle trends influence product design, entirely new experiences emerge.
That’s how Lumistar’s projection technology borrows aesthetic cues from home design, and how Culistar’s kitchen tools apply ergonomic principles rooted in tech.
Every product benefits from shared expertise across the AssortmentStar ecosystem.
Bridging Design and Purpose
Great design isn’t just visual — it’s functional, intuitive, and emotionally resonant.
Across our brands, design serves purpose:
- Lumistar refines clarity for both professionals and home users.
- Elcoster engineers reliability into every connection.
- Culistar turns everyday cooking into an art form.
- Athlonstar redefines strength with science-backed nutrition.
Together, these experiences create what we call the Assortment Effect — the harmony of form, function, and feeling.
Collaboration as a Core Strategy
Behind every AssortmentStar brand lies a shared foundation — collaboration.
Our teams exchange knowledge across research, design, and production, accelerating innovation that no single brand could achieve alone.
This cross-pollination of ideas ensures our brands evolve faster and smarter — from sustainable sourcing to material testing to digital design systems.
AssortmentStar is more than a house of brands — it’s a living ecosystem of ideas.
From projection labs to kitchen studios, from electronic testing to fitness research, we’re building a bridge between worlds that were never meant to stay apart.
Explore Our Universe
Discover more about our brands and how they’re shaping tomorrow’s lifestyle.