AssortmentStar

Design. Develop. Deliver

We craft ideas into tangible experiences — from smart tech to lifestyle design.

Innovate. Inspire. Impact

Every sub-brand is built to redefine its category — from projection to performance.

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We push boundaries, uniting creativity and engineering for meaningful impact.

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Distinct Brands, One Vision

The House Behind Four Leading Brands

AssortmentStar is a global house of innovation-driven brands — Lumistar, Elcoster, Culistar, and Athlonstar. Each brand redefines a different facet of modern living, united by one shared goal: excellence in experience.

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Assortment Star

What We Do

Innovate & Inspire

OUR BRANDS

At AssortmentStar, innovation takes many forms. Each of our brands leads in its own field — together, they define excellence across technology, lifestyle, and wellness. Explore the universe of AssortmentStar below.

LUMISTAR

At the intersection of light and innovation, Lumistar designs cutting-edge smart projectors that redefine how you see, share, and experience visuals. From home entertainment to business presentations clarity begins here.

ELCOSTER

Reliable electronics engineered for modern life. Elcoster creates performance-driven accessories chargers, adapters, and monitors designed to keep you connected with confidence and style.

CULISTAR

Crafted for the modern kitchen, Culistar brings precision, durability, and design into every tool. From cookware to accessories, we combine function with form to elevate everyday cooking experiences.

Athlonstar

Fueling strength through science. Athlonstar develops fitness supplements and nutrition products to empower athletes and everyday achievers to perform their best every single day.

why choose AssortmentStar

MERGING IMAGINATION WITH INNOVATION TO CRAFT UNFORGETTABLE

At AssortmentStar, creativity meets precision. Across our family of brands, we merge design thinking with cutting-edge technology to craft products that elevate everyday experiences. From projectors to kitchen tools and performance supplements innovation fuels everything we do.

INNOVATION ACROSS INDUSTRIES

We blend expertise from technology, lifestyle, and wellness to create cross-category excellence that sets new standards.

DESIGN WITH
PURPOSE

Every product from Lumistar’s optics to Culistar’s cookware is designed to solve real problems beautifully.

COLLABORATIVE
STRENGTH

Our brands share resources, insights, and R&D, ensuring innovation flows seamlessly across every division.

COMMITMENT TO
QUALITY

We maintain open, honest dialogue throughout every step of the creative process, ensuring you’re always.

SUSTAINABLE
GROWTH

Guided by responsibility and innovation, we strive for lasting impact, not just in performance, but in purpose.

// how do we operate?

collaborative

Collaboration is at the heart of AssortmentStar. Each of our brands operates independently yet thrives through shared expertise, insights, and R&D. We build synergy between innovation, design, and functionality — ensuring every product benefits from our collective intelligence.

One vision, many experts — building together across industries.

responsive

We adapt swiftly to trends, technologies, and customer needs. From tech and electronics to lifestyle and nutrition, our cross-functional teams respond in real-time to global market shifts — ensuring our brands always stay ahead, not behind.

experienced

With decades of combined experience in product development, brand design, and global distribution, AssortmentStar knows what it takes to turn ideas into success stories. Every process — from concept to customer — is guided by precision and proven expertise.

// Press & Recognition

Our work has been consistently recognized for its ability to push boundaries and deliver client results.

Kyoorius Award

Danish Design Awards

Dentsu Creative MMA

Auberi Cannes awards

the webby awards

Trusted by client worldwide

Crafting innovation that earns trust across industries

Testimonials

4.8 /

5 .0

We’ve delivered products and experiences that empower thousands of customers — from homes to studios, from classrooms to gyms.

“

Lumistar projectors completely transformed our conference room setup. The clarity and brightness outshine everything we’ve used before. It’s premium innovation with real-world practicality.

Lumistar

VisionTech Studios

“

Elcoster accessories have become our go-to for reliability. Their products are sleek, durable, and backed by genuine attention to quality. You can tell they care about performance.

Elcoster

Nordic Electronics

“

Culistar has changed the way we cook and serve. The tools are beautifully designed yet built to last — a perfect mix of aesthetics and purpose. It feels like professional-grade gear for every home.

Culistar

Kitchen & Co

“

Working with AssortmentStar has been seamless. Their approach to design, logistics, and brand development is world-class — every partnership feels like a collaboration toward shared success.

Retail Partner

Global Supply Group

Explore our blog

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